B2B Lead Generation Services in Ireland & UK

We’ve identified over 30 lead generation methods, including cold calling, advertising, networking, word of mouth (arguably the most powerful), bandit signs, lumpy mail, PPC, SEO, LinkedIn™ and social media marketing, to name just a few.
Each has its place, but we favour direct sales contact through Cold Calling — the only approach that creates a true two-way conversation, allowing us to ask qualifying questions and engage prospects in real time.

• Do you need our solution?
• What’s your budget?
• Do you have the authority to make the decision?
• When might you buy it?

However, if these questions are not delivered in a polite and professional way, they’re a conversation killer.
So, make sure when you need to make direct contact, you ask a professional! Read more HERE

The process we follow;

• Define your target client (Ideal Prospect Profile)
• Build a list of suspect (we use a database of every ‘real’ business in Ireland, UK and other territories)
• Write down what you’re going to say – Powerful opening statement, compelling arguments, qualifying questions and strong but reasonable call to action (i.e. what happens next, an appointment, free trial or webinar)

We’re probably unique amongst the top lead generation companies, especially b2b lead generation companies; all our sales executives worked as either C-level executives or were successful business owners themselves. To find out more about our B2B Lead Generation Services and how the process works please fill out the form or call us on IE +353 1 556 32 31, UK + 44 20 718 360 98

B2B lead generation is the process of identifying businesses that could benefit from your product or service, finding the appropriate decision-makers and establishing whether a genuine sales opportunity exists. Unlike consumer lead generation, B2B lead generation often involves several decision-makers and a longer sales cycle. B2B Sell helps companies generate qualified B2B sales leads through targeted research, professional telephone outreach, follow-up and appointment setting.

We begin by understanding the problem you solve, your value proposition, your ideal customer profile and what differentiates your business. We then build an agreed prospect database, research the appropriate decision-makers and develop the telephone script and follow-up emails. Our experienced sales professionals contact and qualify prospects, follow up consistently and arrange sales meetings where genuine interest has been established. You also receive regular campaign reports and market feedback.

A qualified sales meeting is an appointment with an appropriate decision-maker or influential stakeholder at a company that matches your agreed target market. Before arranging the meeting, we establish that the prospect has a relevant business need and a genuine reason to discuss your solution. We agree the qualification criteria with you before the campaign begins, so your sales team can concentrate on credible opportunities rather than unqualified names or contact details.

B2B Sell has particular experience in technology, IT, cybersecurity, software, life sciences, pharmaceutical, medical technology and professional services. We also deliver B2B lead generation campaigns for companies operating in manufacturing, engineering, facilities management, energy and other specialist business-to-business markets. Our strength lies in representing solutions that require a professional, consultative conversation with senior decision-makers.

Yes. As part of our B2B lead generation service, we can build a targeted prospect database based on your ideal customer profile. This may include company size, sector, location and the relevant decision-maker roles. We review the proposed target list with you and remove existing customers, current opportunities or unsuitable organisations before outreach begins. Where you already have a prospect database, we can review, refine and work from that instead.

A campaign can normally begin once the target market, prospect database, messaging, qualification criteria and campaign objectives have been agreed. The preparation period depends on the size and complexity of the market, the amount of contact research required and whether you already have suitable data. We complete the essential preparation before calling so that our sales professionals can represent your company accurately and professionally from the first conversation.

The cost of B2B lead generation depends on the size of the target market, the complexity of the solution, the amount of research required and the length and intensity of the campaign. B2B Sell provides a tailored proposal setting out the target numbers, campaign activity, reporting and costs. We often recommend beginning with a clearly defined pilot campaign, allowing you to test the market and assess the quality of the opportunities before committing to a longer programme.

Yes. B2B Sell is a Dublin-based B2B lead generation company delivering campaigns throughout the Republic of Ireland, Northern Ireland and Great Britain. We can target individual regions or run coordinated campaigns across Ireland and the UK. We have experience engaging local and international decision-makers and can also support businesses testing selected overseas markets.

B2B Sell processes business contact information in accordance with applicable data-protection legislation, including GDPR. We use relevant business data for clearly defined purposes, contact people where there is an appropriate lawful basis and provide individuals with information about their data-protection rights. Data is retained only for as long as required, and requests for access, correction or deletion can be submitted to our Data Protection Officer. Further information is available in our GDPR policy.

B2B lead generation is the broader process of identifying target companies, researching contacts, approaching decision-makers and qualifying potential opportunities. Appointment setting is the stage at which a qualified prospect agrees to a sales conversation or meeting with your company. B2B Sell combines both services: we develop the target market and nurture prospective opportunities before arranging qualified sales meetings with the appropriate decision-makers.