Value Proposition

Value Proposition What is Value Proposition: The promise of value, which a customer can expect. Many companies struggle with the concept of value proposition and I’m not surprised. Like many concepts in business the phrase has become overused and as…

Sell Me This Pen

Sell Me This Pen – That’s a line in The Wolf of Wall Street that has many veteran and successful sales people doubting their status, as they grapple with “How Would I Sell This Pen?” If you’ve seen the movie,…

Sales Forecasting

Sales Forecasting Whether you’re a micro business, SME and especially if you’re part of a large sales team knowing what sales will close and which ones won’t, is all important. The sales person really has nowhere to hide, if you…

Power of Storytelling in Sales

Power of Storytelling in Sales Just like a picture paints 1000 words the power of storytelling in sales is worth a 1000 facts. I remember a great opening to a speech by Kingsley Aikins back in 2010 and it went…

B2B Marketing Strategy

B2B Marketing Strategy   So what on earth is a B2B Marketing Strategy and why is it so important? Well despite the lack of communication and sometimes darn right hostility between the sales and the marketing department, in our opinion…