b2b market intelligence

B2B Market Intelligence

Market intelligence (MI) involves the collection and analysis of information pertinent to a company’s market, encompassing the monitoring of trends, competitors, and customers; according to Wikipedia. In the competitive world of B2B (business-to-business) sales, staying ahead of challengers requires more…
harness ai for sales

Will Harnessing AI Revolutionise Sales?

Revolutionising Sales: Harness AI for Sales Introduction: In the rapidly evolving landscape of business, technology has proven to be a key driver of change. One of the most transformative technologies making waves in the sales arena is Artificial Intelligence (AI).…
Team work: two business men sitting at desk at office.

Qualified Appointment Setting

Mastering the Art of Qualified Appointment Setting: A Strategic Guide Introduction: I the world of consultative of sales, you won’t close new business unless you meet your potential customer, ‘people buy from people’, albeit Zoom and Team have made it…
The importance of digitizing your business

Importance of Digitising Your Business

The Importance of Digitising Your Business: In an era dominated by technological advancements, the importance of digitising your business cannot be overstated. The digital revolution has reshaped industries, disrupted traditional models, and empowered businesses to thrive in an increasingly connected…
Shocked shopper woman looking at her smart phone

Art of the Sales Discovery Call

Introduction In the precarious world of sales, the discovery call stands as a crucial step, often shrouded in mystery and anticipation. What exactly happens during this crucial interaction, and how can one navigate it successfully? In this blog post, we’ll…
Blockchain Tracking of Pharmaceutical Product

Blockchain Tracking of Pharmaceutical Product

Is the use of blockchain tracking of pharmaceutical product a reality on just a solution desperately looking for a problem? In regulated industries particularly pharma and medical devices, it’s important and frequently mandatory to determine the authenticity and locations of…
big data life science software solutions

Big Data Life Science Software

Big Data Life Science Software Solutions. The last number of years has brought unprecedented development in life science research. It has been recognised that harnessing the power of big data has become, perhaps essential. The vast amounts of data generated…
compliance software

Compliance Software

Why is Compliance Software Important? Is Compliance Software worth the investment. In a regulated industry, failure to comply with directives can result in serious consequences, such as fines, legal action, or damage to a company’s reputation. Many organisations tackle compliance…
FAB Feature Advantage Benefits acronym on notepad, business co

Features Advantages Benefits Outcomes

Features Advantages Benefits Outcomes. Any salesperson who’s ever gone on a sales course has heard the sales Maxim, “features tell, benefits sell”, or some version of that. That’s certainly true. However, in consultative selling there’s the concept of Features, Advantages,…
qualifying questions

Qualifying Questions

Qualifying questions, what are they and why are they important? Let’s start off with a definition; what are qualifying questions or more fundamental what is sales qualification? Sales Qualification Sales qualification is the process of determining whether a potential customer…
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