Sharing Ideas About Sales Strategies & Sales Techniques
The Contrast Effect in Consultative Selling: How Smart Framing Drives Sales
The Contrast Effect in Consultative Selling: How Smart Framing Drives Sales When buyers make decisions, they don’t always evaluate your offer in isolation—they compare it. And how you set up that comparison could be the difference between a win and…
Consultative Selling vs. Transactional Selling: What’s the Difference — and Why It Matters
In a world where customers are more informed than ever, sales techniques must evolve to meet expectations. While both consultative selling and transactional selling have their place, understanding the difference between them is essential for choosing the right approach for…
Framing Effect: The Sales Psychology Hack You Need
The Framing Effect: The Sales Psychology Trick You’re Probably Not Using (Yet) “Would you rather save €365 a year… or just spend €1 a day?” Same outcome—very different reaction. That’s the Framing Effect in action, and it’s one of the…
The Power of Loss Aversion in Sales
The Power of Loss Aversion in Sales: Why “What They’ll Miss” Matters More Than “What They’ll Gain” When it comes to sales psychology, one concept consistently proves its weight in gold: loss aversion. Rooted in behavioural economics, loss aversion is…
The Bandwagon Effect in Sales: Turning Groupthink into Growth
In the world of sales, understanding human psychology is as vital as knowing your product or market. One of the most influential psychological phenomena that sales professionals can leverage is the bandwagon effect. Simply put, the bandwagon effect is the…
Anchoring Bias in Sales: How to Leverage It Effectively
When it comes to sales, psychology plays a vital role. One of the most powerful cognitive biases that can shape decision-making is anchoring bias. Whether you’re negotiating a deal, pricing a product, or pitching to a potential client, understanding and…
The Role of Case Studies in Consultative Selling: A Comprehensive Guide
In today’s competitive business environment, consultative selling has become an essential strategy for fostering long-term relationships with clients. Unlike traditional selling methods, which often focus on pushing products or services, consultative selling is centred around understanding the client’s needs, challenges,…
The Art of Business to Business Selling: Strategies for Success
In today’s competitive market, business to business selling (B2B) has become more sophisticated than ever. Unlike business-to-consumer (B2C) sales, which often focus on individual buyers and their emotions, B2B selling revolves around selling products or services from one business to…