Consultative Selling Challenger Sale The Challenger Sale, Complex Sales, SPIN selling is all very much part of the Consultative Selling process. We’ve covered lots of these areas already The Challenger Sale, SPIN…
Won Sales Analysis In the last blog we spoke about Lost Sales Analysis but doing some research on the topic I came across Craig Elias’s work in the area of Won Sales Analysis. Craig Elias is the person behind Shift…
Lost Sales Analysis No matter how good you are ‘you can’t win them all’ and painful as it might be you’ll never learn how to improve your offer and understand where you fit in the competitive landscape, unless you do…
Email marketing campaign if done right remains one of the most effective ways to market a business. Because customers get the opportunity to opt in, your email list is filled with people who have high potential to become paying…
Sales Emails – 4 Elements of a Sales Email Template Sales Emails Primer – I’m going to borrow a phrase many of us of a certain vintage will have heard before. I first heard of this in the context of…
Building Rapport on a Cold Call Building Rapport on a Cold Call; Is it possible to build rapport on a cold call? There’s 3 answers here (a) Yes (b) If you don’t it’s going to be a very short and…
The Elevator Pitch According to Wikipedia the Elevator Pitch “is a short summary used to quickly and simply define a process, product, service or value proposition”. However I prefer Sean Wise’ the Canadian…
Getting past gate keepers is probably one of the most common obstacles cold callers, telesales and inside sales people face. Before you apply some of the techniques it’s worth bearing in mind that the ‘world does not revolve around you’…
Is the Consultative Salesperson Redundant? In this day and age when so much selling is done over the internet is there a need for ‘face to face’ selling? In certain cases this is, indeed true. However, you could have the…
Why Cold Calls Fail – Telesales has a bad rap and many people say, I love selling but hate cold calling but, if for every 10 ‘suspects’ you spoke with resulted in a meeting and every 2 meetings resulted in a…