red umbrella concept

Unique Selling Point

            Whether you’re asking about a company’s Unique Selling Proposition, Unique Selling Point or USP, I tend to ask, “What’s your differentiator?” Although I’m not sure how correct this is grammatically. Call it their differentiator,…
tug of war

Sales Negotiation Strategies

Sales Negotiation Strategies – First a health warning; this blog article refers to a complex sale, the closer you move to a commodity the less appropriate our advice is. Furthermore this is a carbon copy of the learning I was…
understanding the buyer

Understanding Buying Influences

          Understanding Buying Influences – We all understand the importance of asking questions in selling but do we understand the importance of Buying Influences? In 1985 Robert Miller and Stephen Heiman changed the face of selling…
Call Now Button
x